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- + 23408033881607
Brands are not what they say they are, they are what the customer experiences
+234 803 388 16 07
ThreadPoint Associates is a full-service experiential marketing and event management agency engaged in the design, delivery and management of bespoke live brand experiences across multiple African markets.
We operate in Nigeria as ThreadPoint Associates Limited, in Ghana as Brand Surge Marketing, and in Côte d’Ivoire as Kaidebi, enabling consistent delivery across markets.
We specialise in managing total consumer and customer experience across all touchpoints, from activation planning to on-ground execution and deployment.
To become Africa’s leading experiential marketing and brand activation agency, recognised for delivering powerful, memorable and results-driven brand experiences across multiple markets.
To design, deliver and manage high-impact experiential marketing, brand activations and events that connect brands to consumers and drive measurable business results.
Through strong local market expertise, operational excellence and end-to-end deployment of brand experiences across all customer touchpoints.
ThreadPoint began with a clear focus on helping brands connect with consumers through live brand experiences, on-ground activations and event execution in Nigeria.
We expanded from event delivery into full experiential marketing and brand activation, offering strategy, planning and end-to-end execution for major campaigns.
We built a stronger operations, creative and field execution team to support complex multi-location activations and nationwide deployments.
ThreadPoint expanded its footprint across West Africa, operating in Nigeria, Ghana and Côte d’Ivoire to support cross-market brand activations and campaigns.
We help brands deliver impactful live experiences, activations and on-ground campaigns across multiple markets. Here are answers to the most common questions clients ask us.
Project timelines depend on the scope and scale of the activation.
Most projects take between 2 to 6 weeks from strategy and planning to full on-ground execution, depending on locations, approvals and campaign complexity.
Yes. We manage the full activation lifecycle – including planning, logistics, staffing, deployment, supervision and reporting across all campaign locations.
